Success in CRE Step 2: Work Your Listings
Updated: Sep 24
In today’s environment there are many different forums where we can market our listings. This includes websites, signage, and print material, as well as calling other area brokers to alert them of the newly listed property.
One of the most important things that you can do is to actually work your listings. You can not just sit back and wait for the phone to ring or have leads come to you. To be successful in CRE you must be able to seek out potential occupiers of the space. For instance, if it is a retail establishment do research to find out what is needed in that area. Reach out to businesses to see if they want to relocate – there could be someone out there looking to increase or decrease their space. Other businesses may be looking to relocate to a different area where they would be best serving their client.
To find potential buyers and tenants you may need to investigate the area’s chamber of commerce page to find existing businesses or retails that could occupy the space.
Some are more responsive than others. You may need to take some time to create a presentation or pitch on why this property may be a better fit for them than the one they are currently using.
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Chris is Managing Director for SVN The Masiello Group.
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